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Cara Aley

These SEO ‘Tricks’ Will Hurt Your Reputation

by / ⠀Startup Advice / May 14, 2013

Online reputation management is critical in a time when more and more customers, employers, potential dates, and others will ‘Google’ a person or a business before engaging with them to any degree. People tend to want to understand the good and the bad of those with whom they are consorting, and negative commentary about a person or business that finds its way to the top of search engine…

Pointers for Offering Incentives Your Employees Will Actually Care About

by / ⠀Startup Advice / March 21, 2013

Keeping employees happy and motivated is of the utmost importance for a business. The combined costs of recruiting, hiring, and training new employees can add up to a great deal if you have high turnover rates. It is definitely important to consider offering different incentives that will inspire and motivate your employees both to work hard and to stick around. Here, we suggest numerous ideas for doing so,…

Should You Look into a Potential Candidate’s Social Media Before Hiring?

by / ⠀Startup Advice / March 2, 2013

When looking at a candidate for hire, there are more tools available now than ever before for determining if that candidate might be a right fit. With a myriad of social media sites with which candidates engage regularly, from LinkedIn to Facebook to Twitter, there is a lot you can learn about your future hire even prior to an interview. In fact, according to an article on Monster.com,…

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