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CEO Interviews

Translate a CEO’s Story Using the Principles of Global Marketing Strategy

by / ⠀Entrepreneurship / November 19, 2021
When it comes to branding, storytelling is everything. The trick is to translate your CEO's story into something more widely accessible.

When it comes to branding, storytelling is everything. The trick is to translate your CEO’s story into something more widely accessible. We, as a society, love stories because they help us understand ourselves and the rest of the world. With company leaders constantly being scrutinized, CEOs have to step up to the challenge of embodying their company’s brand. But does CEO branding matter? We know that if the…

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Tech VENTure: Interview with Ryan Fant of Keen Home

by / ⠀Entrepreneur Interviews• Entrepreneurship / September 16, 2014

We’ve all had restless nights: staring up at the ceiling, hoping to fall asleep. As an air vent blew warm air into the face of Ryan Fant keeping him awake, he faced a dilemma. He could turn off the heat and freeze to death, or pile blankets and pillows over his head to avoid the annoyance. For Ryan, opportunity was staring down at him, and he chose neither…

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