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Clayton Preble

The Top 6 Ways Service-Based Companies Can Earn Referrals

by / ⠀Finding Customers Startup Advice / October 2, 2012

Any good company knows the importance of referrals; free, positive, and honest publicity can never be underestimated. Referrals can originate from several sources: existing customers, trade allies, associates, and friends. Of those, the strongest source is existing customers, so we will focus on that. A referral comes from a different vantage point than most approaches. The referring party, having been satisfied with your past performance, is providing a…

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