Water that Takes a Different Shape – Interview with My Cause Water’s Michael Fitzgerald II

by / ⠀Entrepreneur Interviews Entrepreneurship / December 24, 2013

While the $11.8 billion bottled water market seems like an attractive option for innovation and new entrants, the market has some of the toughest competitors including PepsiCo, Coca-Cola, Nestle, and Poland Spring. Despite this strong competition, for Michael Fitzgerald II of My Cause Water, the beverage industry was always attractive, and bottled water appeared to be the best way to make a difference while creating a sustainable business.…

Choosing the Right Co-founder

by / ⠀Startup Advice / January 5, 2013

Nine months ago I started my first company called Confusing Homework. Unlike most college students, I didn’t want to just get a degree and work for someone, I wanted to create my own business. In this article I am going to explain one of the first mistakes I made and how you can prevent repeating it. When I came up with the idea for my free online tutoring…

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