Company blog

6 Content Marketing Trends You Need to Plan for in 2019

by / ⠀Career Advice / November 28, 2018
Content Marketing Trends

Working on the marketing team of a content marketing company means that every year around this time, I’m very aware of what is happening in the industry and what my team is preparing for in the upcoming year. Best case scenario, the upcoming trends are ones that we are already aware of and have been planning for. When you work in content marketing, you are in an industry that seems to…

What Entrepreneurs Should Avoid Sharing on Their Company Blog

by / ⠀Entrepreneurship / March 27, 2014

  Sharing isn’t always caring when it comes to social media. This is something we see every day through lengthy status rants on Facebook, detailed dirty laundry blog posts, and 24 hours of a sick day chronicled entirely on Instagram. For entrepreneurs running their own businesses, sharing via social outlets needs to be a somewhat more calculated process. Brands are backed with a unique voice and that voice…

Why Your Company Blog Needs More Love

by / ⠀Finding Customers / October 12, 2012

Way before the technological and information-sharing revolution we call the Internet was even a thought, businesses and entrepreneurs struggled to get the attention of potential customers. When the first versions of business websites became standard practice in every industry, there was a common boilerplate: large graphics, along with hours, prices, and contact information. Until recently, having just this bare minimum would have been enough to get by; in…

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