Why We’re Happy to Consider Apple a Competitor

by / ⠀Finding Customers Startup Advice / May 18, 2012

When it comes to choosing leaders in the high-tech computer industry, what companies come to mind? Whether you’re a Mac fan or foe, it’s likely that Apple was one of the first technology bigwigs you thought of. Some technology companies view Apple as the Holy Grail—an untouchable monster in the computer industry. As the president of two high-quality technology firms, I, along with the majority of technology consumers,…

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