Consistent and qualitative content is one of the most effective marketing tools. It helps companies build their brand’s name and reach their target audience. In turn, this helps improve lead generation. Content marketing combines various forms of informative content to form a strategy for reaching and educating a targeted audience. It may include blogs, articles, social media posts, emails, and videos. It could also include guest posting, PR,…
By now, you’ve probably heard all about it: humans are naturally wired for visual data. In fact, we process visuals 60,000 times faster than text. That means as a marketer, you’ve got to step up your game and play pretend. Pretend as if you only have a few seconds to impress your crowd. Do it or lose them. If you’d like more proof, just look at the stats…
As a former reporter, I know the wave of satisfaction which comes from completing content. Another thing off the to-do list, not to mention something that may create so much promise once it’s sent off into the world. However, although that last tap of the period key may conclude your writing, it does not complete the task. Any writer will tell you that editing is as important as…