content creation

Startups: 7 Tips for Hiring a Content Writer for Your Digital Marketing

by Andreyana Kulina / ⠀Finding Customers• Startup Advice / July 28, 2021

Content writing is important for your digital marketing; hiring the right content writer will help draw the desired attention to your business. It follows that if you desire the right type of attention for your business — via digital marketing — it’s crucial that you hire a talented, capable content writer. Content writing is not as simple as some would think. It takes the right type of content…

The Ultimate Guide to Content Marketing

by David Milsont / ⠀Startup Advice / April 2, 2021

Consistent and qualitative content is one of the most effective marketing tools. It helps companies build their brand’s name and reach their target audience. In turn, this helps improve lead generation. Content marketing combines various forms of informative content to form a strategy for reaching and educating a targeted audience. It may include blogs, articles, social media posts, emails, and videos. It could also include guest posting, PR,…

What Goes Into a Piece of High-Quality Content?

by Nate Nead / ⠀Entrepreneurship• Finding Customers / November 25, 2020

Blogging previously provided brands with a competitive advantage. Today, you need a blog presence just to remain competitive in the larger marketplace. And the type and quality of content you produce will ultimately dictate the results you get. The 7 Ingredients That Go Into High-Quality Content An estimated 4.4 million blog posts are published on the internet every single day. It’s no longer enough to write content —…

Why You Should Get Serious About Your Visual Content Strategy

by Matt Wilson / ⠀Entrepreneurship / May 22, 2014

By now, you’ve probably heard all about it: humans are naturally wired for visual data. In fact, we process visuals 60,000 times faster than text. That means as a marketer, you’ve got to step up your game and play pretend. Pretend as if you only have a few seconds to impress your crowd. Do it or lose them. If you’d like more proof, just look at the stats…

Three Ways to Hone Your Content

by Matt Wilson / ⠀Startup Advice / April 6, 2013

As a former reporter, I know the wave of satisfaction which comes from completing content. Another thing off the to-do list, not to mention something that may create so much promise once it’s sent off into the world. However, although that last tap of the period key may conclude your writing, it does not complete the task. Any writer will tell you that editing is as important as…

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