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The Ultimate Guide to Content Marketing

by / ⠀Startup Advice / April 2, 2021

Consistent and qualitative content is one of the most effective marketing tools. It helps companies build their brand’s name and reach their target audience. In turn, this helps improve lead generation. Content marketing combines various forms of informative content to form a strategy for reaching and educating a targeted audience. It may include blogs, articles, social media posts, emails, and videos. It could also include guest posting, PR,…

Three Ways to Hone Your Content

by / ⠀Startup Advice / April 6, 2013

As a former reporter, I know the wave of satisfaction which comes from completing content.  Another thing off the to-do list, not to mention something that may create so much promise once it’s sent off into the world. However, although that last tap of the period key may conclude your writing, it does not complete the task. Any writer will tell you that editing is as important as…

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