Corey Michael Blake

Your Customer is Your Hero: A Filmmaker’s Approach to the Most Valuable Asset to a Business

by / ⠀Finding Customers Startup Advice / June 7, 2012

Like you, your customer is living a rich life full of family obligations, career pressures, and a series of hopes and dreams they chase daily. Only when you stop viewing them as customers and start viewing them as people can you begin to understand the real impact your business can have in their lives. What better way to three-dimensionalize your customer than to bring them to life through…

Lighting the Fire: 8 Ways to Engage Your Staff Through Emotional Investment

by / ⠀Personal Branding Startup Advice / March 9, 2012

Let me start with the bottom line: the economy sucks, and Americans are being forced to find meaning in their work versus meaning in all the materialistic crap we have accumulated over the last few decades. The beauty of this reality is that, as a country, we’re being forced to redefine ourselves, to shift from an overindulgent and gluttonous society to a culture where meaning drives the ship…

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