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customer loyalty

4 Tips for a Customer-Centric Rebrand

by / ⠀Startup Advice / May 31, 2019

Imagine spending decades building a team, turning it into a national brand, moving it to another city — and then a hurricane blowing the whole thing to pieces. That’s exactly what happened to George Shinn, the former owner of the Hornets basketball team, when he moved it from Charlottesville to New Orleans. “Growth means change and change involves risk, stepping from the known to the unknown,” Shinn famously…

How to Establish Trust With Your Newest Clients

by / ⠀Finding Customers / April 9, 2019
How can you get new customers to trust your company?

It doesn’t matter the industry, niche, size, or budget — all clients are ultimately looking to work with businesses they can trust. If you can find a way to cultivate trust with new clients consistently, you’ll be successful. 6 Ways to Cultivate Trust Trust was once an expectation in the consumer-business relationship. But today, it sometimes seems like an optional bonus. Many businesses unwittingly adopt a posture that…

A Bite of Apple & a Sip of Coke: Lessons From the World’s Top Brands

by / ⠀Entrepreneurship Finding Customers / August 17, 2013

Marketing helps brands and brands help marketing. It’s all about creating a presence, a presence that is rooted in quality and trust. That ought to be the goal of every business, big or small. Don’t keep running after people, make them come to you. That’s an enviable position which one doesn’t often find oneself in. The world’s biggest brands, however, do. It doesn’t matter which industry they come…

Can Your Small Business Use Gaming to Create a Loyalty Program?

by / ⠀Finding Customers Startup Advice / November 28, 2011

A recent MSN article discusses how gaming is now affordable to small businesses and can help them retain customers. Everybody loves games but have you thought of using one with your small business? Using games as customer loyalty programs has become big business in recent years. Companies will let you earn points through participation which will let you get recognition, rewards or special discounts. This type of program…

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