Your Customer is Your Hero: A Filmmaker’s Approach to the Most Valuable Asset to a Business

by / ⠀Finding Customers Startup Advice / June 7, 2012

Like you, your customer is living a rich life full of family obligations, career pressures, and a series of hopes and dreams they chase daily. Only when you stop viewing them as customers and start viewing them as people can you begin to understand the real impact your business can have in their lives. What better way to three-dimensionalize your customer than to bring them to life through…

How to Transform a Reluctant Sales Lead into a Customer for Life

by / ⠀Finding Customers Startup Advice / May 30, 2012

We’ve all been there. You are standing in front of the perfect prospect giving your sales pitch.  In your head are visions of your business taking off.  All you have to do is nail this pitch. You’ve done your homework. You’ve come prepared. But something is wrong.  Deep down in your gut you know it’s not going well.  The prospect isn’t asking questions.  And even worse, she looks…

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