Danny DeMichele

Reasons to Rebrand: The Perks of a Clean Slate

by / ⠀Personal Branding Startup Advice / March 18, 2013

A fresh start. A new beginning. Tabula rasa. We’re always looking for a refresh, whether it’s of our wardrobe, workout routine, or even career. Times change, and we’re drawn to change with them. And you know what? Your brand feels the same way. A living, breathing being with a life of its own, your brand — like a person — needs to adapt to survive (and, hopefully, thrive).…

How to Take the Rebrand Plunge

by / ⠀Personal Branding Startup Advice / March 12, 2013

Whether you’re diving into a rebrand or a pool of icy water, it’s a similar process. You make a plan. Gather your courage. Second-guess yourself at the last moment, and, finally, launch into a dive. There’s a shock at first, but then you emerge, alive and empowered. During a rebrand you completely redefine the image and message your brand sends to the world. Rebranding is a vital part…

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