Dave Chaplin

6 Online Marketing Metrics You Need to Know

by / ⠀Entrepreneurship / April 26, 2014

Five years ago, you’d have been taking quite a risk by spending your marketing dollars on a Twitter or Facebook campaign. Today, mobile browsing and the combination of traditional media and social channels are changing the way we interact with the web. Keeping up with these changes takes a solid understanding of your brand and your customers. Thankfully, you can consult a variety of tools to help track…

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