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Deborah Oster Pannell

Developing Natural Audience – Lessons from the Creative World

by / ⠀Entrepreneurship / February 10, 2015

You’re an entrepreneur. You’ve identified a need that aches to be filled, and you’re building a business designed to fill the gap. The question is, how are you going to connect with the people who will become your allies, champions, loyal customers and clients? In other words, how are you going to discover and grow your natural audience? Writers, artists and professionals face precisely the same challenge, and…

Nine Lessons I’ve Learned From Interviewing Young Entrepreneurs

by / ⠀Entrepreneur Interviews Startup Advice / June 20, 2013

For the last year, I’ve had the honor of authoring the young entrepreneur interview series here at under30ceo.com. During that time, I’ve spoken to over 40 of the most talented, passionate, innovative and hardworking individuals I’ve ever met. In addition to being consistently inspired, educated and entertained by their stories, I’ve been given a unique glimpse into the entrepreneurial mindset that has relevance to business people of any…

Aron Schwarzkopf Brings Cloud Technology to Small Businesses with Leaf

by / ⠀Entrepreneurship / May 16, 2013

It’s always wonderful to hear about someone taking cutting edge technology and making it available to people who might not normally be able to access it. Such is the case with Aron Schwarzkopf, founder and CEO of Leaf. Leaf is an online platform that aggregates multiple cloud-based functions and makes them accessible to small and medium sized, brick & mortar, storefront businesses via one easy to use tablet.…

Lucas Mendieta and Cutting Edge Elite – The Story Behind the Glamour

by / ⠀Entrepreneur Interviews Entrepreneurship / May 9, 2013

Lucas Mendieta’s story is unique among the array of young entrepreneur chronicles I’ve rolled out on these pages. About five and a half years ago, in his mid-20’s and without the benefit of a college degree, Mendieta launched Cutting Edge Elite, a New York City event staffing agency. He and co-founder Nathan Perry have since grown the company to be one of the top firms in town, regularly…

Nick Taranto: Redefining the Way America Eats, with Plated

by / ⠀Entrepreneur Interviews / April 29, 2013

Sometimes great companies are formed in a very straightforward manner. Identify a problem, come up with a solution and then implement it. Oh wait. That’s how it works in our dreams… In real life, we all know it involves many more steps, and a bunch of unexpected twists and turns. However, once in a while, the elements do come together in an exquisite case of perfect timing. This…

Interview: Liz King Events Takes a Risk for Success

by / ⠀Entrepreneur Interviews / April 17, 2013

In keeping with the theme of my last interview with In Good Company’s Adelaide Lancaster, as well as one I did a little while back with Killstress Design’s Minglie Chen, I’m profiling another small business founder – friend and colleague, Liz King. Liz’s NYC based event planning company, Liz King Events, focuses on technology integrated events as live components to the branding efforts of smaller companies and organizations.…

Joe Coleman of Contently – Content Matchmaking at its Best

by / ⠀Entrepreneur Interviews / January 28, 2013

Once upon a time, in 2010, Joe Coleman was living in Las Vegas, looking for a way to develop quality content for PR and marketing for his successful internet company, CashCrate. He contacted his longtime friend Shane Snow, a Columbia School of Journalism grad who was writing for Wired magazine, living smack in the middle of a pool of talented NYC journalists, all looking for work. The two…

Eight More NYC Young Entrepreneurs to Keep an Eye On!

by / ⠀Entrepreneur Interviews / September 21, 2012

Continuing on with a review of the awesome young NYC entrepreneurs I’ve interviewed over the past several months, I’m happy to share this second half of my list with you. Once again, I was struck by the diversity in ideas and vision that continue to make New York such a vibrant and exciting city to launch new businesses and other innovative projects. Avi Millman CEO and Co-founder of…

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