digital advertising

A Joke Turned Into a Multi-Million Dollar Business: Interview with Omar Tayeb of Blippar

by / ⠀Entrepreneur Interviews Entrepreneurship / March 4, 2014

Knock knock. Who’s there? Blippar. Blippar who? Blippar, a startup that spun out of a joke to amass millions of users and bring static content to life.  It wasn’t a knock-knock joke, but a silly challenge between friends that brought the queen on a ten pound note to life, which later would be developed into Blippar.  CTO and Co-founder Omar Tayeb describes Blippar as an “Image and object…

5 Digital Advertising Techniques That Produce Results

by / ⠀Startup Advice / April 22, 2013

There are many effective digital advertising strategies and techniques, and by using the most effective digital marketing strategies, a website owner can easily drive a large amount of targeted traffic to their website. Search Engine Optimization Search engine optimization, also known as SEO, is one of the best digital marketing techniques for promoting any website, and in addition, SEO can be an excellent long-term strategy. SEO involves optimizing…

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