Dominic Tarn

5 Ways to Define Your Startup Message Strategy

by / ⠀Entrepreneurship Startup Advice / June 10, 2013

Political strategists can spend days and weeks thinking, talking and testing a message strategy. They know every word counts. The lessons startups can learn from politics is a subject I have expanded on previously, and made reference to in a book I am launching in the coming months, The New Goldrush. So why is it most startup founders don’t spend much time considering their message strategy? Time, resources…

Drive Traffic and Make Sales: Inside Tips From Pinterest Power Pinners

by / ⠀Entrepreneurship / June 3, 2013

Pinterest is worth its weight in gold when it comes to website traffic and converting social network followers into customers. Brands like Martha Stewart and Hearst Corp’s digital media outlets have found much higher conversion rates, thanks to the hidden value of Pinterest’s longer content lifecycle, than any other social network, combined. However, Pinterest is not a network of brands. It’s a network of bloggers and power Pinners,…

Supercharge Your Startup Marketing With Pinterest

by / ⠀Startup Advice / March 6, 2013

Pinterest is an image based social network which saw phenomenal growth in 2012. Current estimates suggest Pinterest is worth somewhere between $1.5 and $2.5 billion, having so far raised $138 million. They gained 2000% growth in 2012, with comScore noted they had 28 million US visitors in December, up from 25 million in September. The secret to their success? Marketing Going somewhat against the hacker culture of Silicon…

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