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Beyond the Pretty Logo: Why Hiring is Your Most Important Brand Decision

by / ⠀Entrepreneurship / April 7, 2014

  I once worked for a large, multinational software company. We had a strong vision and good corporate values and it was a great place to work. But I never quite felt the company’s vision and values actually connected to what we did on a daily basis. Many companies face this challenge to apply their guiding principles on a practical level. I didn’t think we had a well-defined…

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