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Water that Takes a Different Shape – Interview with My Cause Water’s Michael Fitzgerald II

by / ⠀Entrepreneur Interviews Entrepreneurship / December 24, 2013

While the $11.8 billion bottled water market seems like an attractive option for innovation and new entrants, the market has some of the toughest competitors including PepsiCo, Coca-Cola, Nestle, and Poland Spring. Despite this strong competition, for Michael Fitzgerald II of My Cause Water, the beverage industry was always attractive, and bottled water appeared to be the best way to make a difference while creating a sustainable business.…

Why You Shouldn’t Hire Family to Work at Your Start-Up

by / ⠀Entrepreneurship Startup Advice / September 9, 2013

I’m going to make a statement that will surely make me the most unpopular person at my next family reunion: whatever you do, don’t hire your family to work at your start-up. Managing a start-up is a rewarding experience, and the workplace might even come to feel like your second home—which is exactly why you shouldn’t factor family into the equation. While guiding your company through thick and…

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