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6 Steps for Finding the Best PR Firm for You & Your Business

by / ⠀Startup Advice / February 22, 2013

Most small business owners know that working with a public relations firm can be an effective way to raise awareness for their business. Retaining a public relations firm can be more valuable and cost-effective than advertising. When a third party like a media outlet endorses your business, it can build credibility, because potential customers are more likely to trust a third-party endorsement than an advertisement. But how do…

5 Easy Ways to Build Your Digital Reputation

by / ⠀Startup Advice / August 20, 2010

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to…

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