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gen y magazine

How to Motivate Gen Y

by / ⠀Startup Advice / August 24, 2009

How Effective is Your Sales Rewards and Incentives Program? You May be Surprised… by: Dr. David Brookmire Today, an unprecedented three generations—with distinct work styles and preferences, values, expectations, needs, behaviors, beliefs, and goals—are in the workplace. Nowhere is this more apparent than in Sales, where the latest generation, Gen Y, will soon become the most prevalent generation. So how can sales managers in the process of evaluating…

Starting a Brand? Grow your Community

by / ⠀Finding Customers Startup Advice / July 28, 2009

Building your brand means growing consumers dedicated to the success of your company; people who have a vested interest in your products and services.  These are your evangelists, your biggest fans, your mavens.  If you want people to shout from the rooftops about your company you’ll have to start forming community. Look at Harley riders, Mac geeks and the Red Sox–people are absolutely obsessed.  They have meetups, wait…

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