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How to Transform a Reluctant Sales Lead into a Customer for Life

by / ⠀Finding Customers Startup Advice / May 30, 2012

We’ve all been there. You are standing in front of the perfect prospect giving your sales pitch.  In your head are visions of your business taking off.  All you have to do is nail this pitch. You’ve done your homework. You’ve come prepared. But something is wrong.  Deep down in your gut you know it’s not going well.  The prospect isn’t asking questions.  And even worse, she looks…

Laid-off to CEO: 6 Steps to Building Your Business

by / ⠀Personal Branding Startup Advice / November 8, 2011

Back in November 2008, I was laid off from a job that I hated.  At a time when everything seemed uncertain, there were two things I was absolutely sure of.  First, I absolutely love everything about marketing.  And second, I wanted to start a company of my own. I also knew that I was going to have to bootstrap a service-based business because I didn’t have a lot…

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