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habit forming

How Long Does it Actually Take to Form a New Habit? (Backed by Science)

by / ⠀Entrepreneurship / April 28, 2014

Maxwell Maltz was a plastic surgeon in the 1950s when he began noticing a strange pattern among his patients. When Dr. Maltz would perform an operation — like a nose job, for example — he found that it would take the patient about 21 days to get used to seeing their new face. Similarly, when a patient had an arm or a leg amputated, Maltz noticed that the…

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