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Helen Cross

A Lesson In Service: How Not To Treat Prospective Customers

by / ⠀Startup Advice / April 23, 2013

After whittling down prospective suppliers, Helen Cross was expecting to be on the receiving end of a positive sales call. However, with it ending up as a disaster, Helen shares some tips on how things should have gone. The 20th March marked the first ever International Day of Happiness. However, it was a decidedly unhappy customer experience on that day that led to me to write this article.…

Protecting Profits Over Loyalty: A Warning From the Gaming Industry

by / ⠀Startup Advice / April 13, 2013

With the gaming industry worth around $100 billion, game publishers have been understandably keen to protect their assets. The latest trend has been to use always-online Digital Rights Management (DRM), whereby the gamer must be connected to one of the game’s servers in order to play the game. Without this connection, you’re not playing. The most recent videogame to use this technology was the latest version of SimCity,…

Using Customer Service to Stay Competitive in 2013

by / ⠀Startup Advice / February 26, 2013

With the news that the UK’s GDP figure shrunk by 0.3% in the final three months of 2012, there are worries that Britain will be entering a triple-dip recession. For small businesses then, the economic climate is tougher than ever; we need to work harder for less. Those are the realities, but what can be done to keep on top? Helen Cross at the British Assessment Bureau shares…

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