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Your Customer is Your Hero: A Filmmaker’s Approach to the Most Valuable Asset to a Business

by / ⠀Finding Customers Startup Advice / June 7, 2012

Like you, your customer is living a rich life full of family obligations, career pressures, and a series of hopes and dreams they chase daily. Only when you stop viewing them as customers and start viewing them as people can you begin to understand the real impact your business can have in their lives. What better way to three-dimensionalize your customer than to bring them to life through…

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