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industry expert

‘Guruitis’ – How to Become an Industry Expert

by / ⠀Finding Customers Startup Advice / April 23, 2012

There are a lot of ‘so-called’ gurus out there; marketing gurus, sports gurus, relationship gurus, sales gurus, wealth gurus…. I personally grab my wallet and run for the hills when I hear the word guru. I know it’s just a word, but for some reason I prefer an ‘expert’ or ‘specialist’, even though they probably do the same thing. Ahh, the love of semantics (maybe I just have…

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