Joe Wozny

6 Ways to Use Name Reservation to Position Your Brand Online

by / ⠀Startup Advice / November 29, 2012

In the brick-and-mortar world, individuals and companies are investing a lot of time and money generating the best name and brand for their businesses. In the online world, it’s just as important to reserve a name for your product, brand, and/or business. This requires research, co-ordination, registration and documentation skills, and sometimes a bit of luck, too. Business leaders should continuously devote time and effort to reserving names…

Five Steps to Choosing an Advertising Solution for Your Business

by / ⠀Finding Customers / October 26, 2012

Choosing the best advertising solution for your company involves many factors, not the least of which are a) your level of experience with configuring and managing an advertising campaign, and b) your spending preferences. These five steps should help you choose the best solution for your organization. Step 1 – Define Your Customer Defining your customer (demographics, geographies, interests, related activities, and so on) is necessary if you…

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