jordan guernsey

Tips for Defining Company Culture

by / ⠀Startup Advice / December 13, 2012

The Merriam-Webster dictionary defines culture as “the act of developing the intellectual and moral faculties, especially by education,” which is an incredibly boring statement. So, I kept reading, seeing as how there were multiple definitions, and I found this: “The set of shared attitudes, values, goals, and practices that characterizes an institution or organization.” Ah, much better. But why does culture matter when it comes to your company?…

The Daunting Task of Merging Companies as a Young Entrepreneur

by / ⠀Startup Advice / May 16, 2012

Company mergers require gutsy decision-making and strategic relationship-building. For young startups, expanding business operations is usually the ultimate goal, and mergers are an effective way to accomplish this objective. Herein lies the problem. The expansion dreams of hundreds of young entrepreneurs are blocked by the fact that they are, indeed, young entrepreneurs. I know from experience that age can be a daunting barrier when looking to expand in…

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