kelly mcdonald

How to Market to People Not Like You

by / ⠀Finding Customers Startup Advice / July 28, 2011

Every company, association and organization is trying to increase business or membership these days.  One of the fastest and most effective ways to increase business is by honing your marketing efforts to better reach a niche customer or prospect. This is where “marketing to people who are not like you” comes in.  Niche marketing is the new norm, and “niche” comes in many forms:  gender, race, age, lifestage,…

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