KFC Had Pink Buckets

Remember That Time When KFC Had Pink Buckets?

by / ⠀Finding Customers Startup Advice / September 21, 2012

2010: Susan G. Komen for the Cure and Kentucky Fried Chicken start a cause marketing partnership. KFC sells buckets of chicken in special pink buckets and a portion of the sales is donated to Komen. The donation totalled $4.2 million – the single largest donation in Komen’s history. This is also one of the most controversial cause marketing partnerships in recent history.┬áIt came under heavy fire for promoting…

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