lead generation

Link Building Isn’t Lead Generation — But It Helps

by / ⠀Finding Customers Startup Advice / April 12, 2019
Links can't be your sales strategy, but they can bring leads

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the layer of link building, however, businesses are undermining their lead generation strategy,…

The Missing Tools: 4 Things Your Lead Generation Strategy Is Missing

by / ⠀Startup Advice / February 22, 2019
4 ways to boost lead generation

Is your business living up to its potential? Among small businesses, the answer is almost always “no.” That can happen for a number of reasons: Owners are too anxious to take risks, fail to focus, or haven’t cultivated a strong network. Luckily, there are simple tools that can help your business overcome these barriers. These four tools enable small business owners to take control of their lead generation…

5 Biggest Social Media Lead Generation Mistakes

by / ⠀Entrepreneurship / April 14, 2014

Lots of companies are trying to use social media for lead generation, but too often, they get mediocre results because they’re going about it the wrong way. Social media lead generation is a different medium than traditional advertising, and you can’t expect the same types of “sales pitches” to work. Here are a few of the biggest mistakes that companies make with their social media lead generation, and…

11 Ways to Cultivate and Maintain Important Contacts through Email

by / ⠀Entrepreneurship Finding Customers / March 3, 2014

Did you know that roughly 91% of people log onto their email accounts on a daily basis? This significant figure explains why email marketing ranks so high (3rd place) when it comes to the best way to generate leads for marketers. They’re responsible for approximately 13% of leads generated. Clearly, if you want to succeed in the business world, it’s essential that you accrue and maintain email contacts.…

7 Back-to-Basics Lead Generation Tips You Might Have Forgotten

by / ⠀Finding Customers / November 17, 2012

Lead generation has become more technologically sophisticated in recent years, with customer relationship management programs, auto-dialers, social media and many other tools meant to help sales teams achieve higher-efficiency lead generation and appointment setting. However, along with all the latest lead generation technology, sales professionals need to keep in mind that some of the most important elements for lead generation success haven’t changed. Lead generation is often a…

How to Lure Old Clients Back for More Business

by / ⠀Finding Customers / November 6, 2012

For a month straight, a customer went to your restaurant, his favorite, for breakfast. Then one day he was curious about a different restaurant, with a different menu, and never returned to old habits. After being away from you establishment for a while, he hears a ping from his mobile device. You wrote a note to say you missed him, and let him know of new offerings on…

Focus Less on Lead Generation and More on Good Customer Service

by / ⠀Finding Customers Startup Advice / September 30, 2012

Making more money doesn’t necessarily require finding more clients – in fact, keeping your current customer base happy can naturally attract new ones like moths to a flame. This might strike many of you as obvious, but acquiring new customers (especially for a B2B biz) is incredibly hard. I see a lot of entrepreneurs at early-stage companies pouring massive amounts of marketing dollars into acquiring new customers through…

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