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The Key to Personal Positioning

by / ⠀Entrepreneurship / January 20, 2014

It’s no secret that businesses often change their marketing message depending on the audience they want to reach. One example of this, which I find pretty awesome, is Kool-Aid. Traditionally marketed as a kids’ drink, right? Well, they decided to capitalize on the fact that college kids were using the drink as a mixer, so they designed some marketing specifically for that audience. A lot of parents weren’t…

Good Coach vs. Bad Coach

by / ⠀Career Advice Entrepreneurship / December 17, 2013

  I was having a conversation the other day with an entrepreneur from Silicon Valley, California who has hired coaches before, has regrets about his lack of success or rather limited belief that he lacks success and his inability to resonate with or see value in coaching because he’s invested and been burned one too many times.  Now, while I wouldn’t take him on as a client I…

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