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Life Is Now Inc.

How to Price Your New Product Right

by / ⠀Funding Startup Advice / January 3, 2013

When you are new to the marketplace, pricing your product or service is an important and many-layered process. You don’t want to over-price and scare off customers, but you also don’t want to underprice and send a message that your service is cheap. Your customers are smart enough to know that they usually get what they pay for. Take pricing extremely seriously, and take your time with it.…

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