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link building

Fool Me Once Shame On You: Link Building

by / ⠀Finding Customers Startup Advice / April 12, 2022
Links can't be your sales strategy, but they can bring leads

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. However, fool me once shame on you, link building is not lead generation. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the…

Why Link Building Is About More Than Just SEO

by / ⠀Entrepreneurship / July 10, 2020
growing visitor analytics

If you’ve heard of link building before, it was probably in the context of search engine optimization (SEO). And to be sure, link building is highly associated with SEO; in fact, it’s a critical component of any SEO strategy. But if you’re not interested in SEO, or if SEO isn’t your primary marketing strategy, you might write off or underestimate the value of link building services. The reality…

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