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link building

Why Link Building Is About More Than Just SEO

by / ⠀Entrepreneurship / July 10, 2020

If you’ve heard of link building before, it was probably in the context of search engine optimization (SEO). And to be sure, link building is highly associated with SEO; in fact, it’s a critical component of any SEO strategy. But if you’re not interested in SEO, or if SEO isn’t your primary marketing strategy, you might write off or underestimate the value of link building services. The reality…

Link Building Isn’t Lead Generation — But It Helps

by / ⠀Finding Customers Startup Advice / April 12, 2019
Links can't be your sales strategy, but they can bring leads

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the layer of link building, however, businesses are undermining their lead generation strategy,…

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