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Link Building Isn’t Lead Generation — But It Helps

by / ⠀Finding Customers Startup Advice / April 12, 2019
Links can't be your sales strategy, but they can bring leads

Lead generation is the heart of business growth. You need to drive new customers into your sphere in order to make conversions and build loyalty. When businesses talk about lead generation, though, they rarely address the role of link building. Instead, they emphasize increased lead generation through local marketing, better CRM, and predictive analytics. Without the layer of link building, however, businesses are undermining their lead generation strategy,…

3 Secrets To Building High Quality Links

by / ⠀Startup Advice / February 10, 2013

These days building high quality links can make or break an online business.  Its no secret that ever since the Penguin Update, search results on Google are largely dependent on external links that come from highly respected sites, and sites within the same niche. Gone are the days of being able to spam thousands of links across the Internet with computer software, and I for one, am very happy…

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