Lisa Calhoun

5 Tactics to Position Your Company as an Industry Leader

by / ⠀Entrepreneurship Personal Branding Startup Advice / August 20, 2013

A brand is more than a logo or a tagline; it’s a collection of company values, product design, customer experience, and all sorts of intangible elements that other brands try to distill and repackage. An industry-leading brand is much more; it’s a constant source of knowledge and expertise that drives the industry forward as a whole and sets the pulse for innovation and discovery. Simply put, an industry…

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