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Louis Vuitton Hangover trademark

Lessons in Trademark Use from The Hangover: Part II

by / ⠀Startup Advice / April 18, 2012

When luxury handbag maker Louis Vuitton sued Warner Bros. in late 2011 seeking possession of each and every copy of The Hangover: Part II, there no doubt were several commentators who dismissed the lawsuit out of hand, and probably accused Louis Vuitton of going too far in trying to police use of its famous “LV” logo. However, when you dig a little deeper, and really understand the reasoning…

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