Marcella Chamorro

An Unconventional Path to Better Business: Raise Your Rates & Turn Clients Away

by / ⠀Entrepreneurship / June 18, 2013

“We waste time looking for the perfect business, instead of creating the perfect business.” – Tom Robbins When I started out my own business, I made so many mistakes. Terrible mistakes. The type you wish you could sweep under the rug and hide forever. A year and a half later, the company’s revenue has increased by over 300% and my personal profit has increased by more than that.…

5 Steps to Boost your Productivity

by / ⠀Personal Branding Startup Advice / October 12, 2012

As an entrepreneur, there is one elusive thing that we all yearn for more of — time. I’ll never forget the recent national holiday I spent working with my business partner — instead of basking in the sun like everyone else. There is no time to hit the beach when the website is down and payments aren’t processing correctly. Sure, I briefly wished I could leave my work…

Finding Free Help on the Internet: How a Google Doc Changed My Startup

by / ⠀Startup Advice / September 25, 2012

It’s hard to visualize a startup’s finances — especially if the founders don’t come from backgrounds like economics, finance, or business administration. In my case, I come from a communications and marketing background, while my co-founder studied engineering. Put the two of us together and the term cash flow becomes more obscure each and every day. We used to avoid talking about it at all costs because wrapping our heads…

Why The Innovator’s Dilemma is Everyone’s Dilemma (And How to Beat It)

by / ⠀Personal Branding Startup Advice / August 12, 2012

In reading The Innovator’s Dilemma, a business classic by Clayton M. Christensen, it ocurred to me that the same problems faced by business leaders are also at the root our regular-people problems. Let’s face it. We have way too many regular-people problems. In the book, Christensen describes how the most innovative and amazing technologies are usually taken up too late by big business — mostly because they aren’t profitable enough to be taken…

The Path to Authentic Startup Marketing

by / ⠀Finding Customers Startup Advice / July 23, 2012

Have you ever wondered how companies get away with calling their products the #1 best out there? The more products and content are released, whether it’s on television or on the web, the more descriptions are stretched in order to confuse consumers with over-promises hard to keep. Flaunting our capabilities has become one of the cornerstones of society. We teach each other to market ourselves, but that “marketing” has somehow…

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