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marketing campaign lifecycle

6 Steps for a Successful Marketing Campaign

by / ⠀Finding Customers Startup Advice / October 31, 2011

Whether large or small, a successful marketing campaign follows the same path.  Don’t always think of a campaign as something huge and daunting; a group of emails that you send out to your contact list over a month should also be considered a campaign. The biggest difference in the size of the campaign will be the resources expended—time and/or money—on each step.  The lifecycle of a marketing campaign…

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