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10 Things to Improve Your Small Business Marketing Results

by / ⠀Finding Customers Startup Advice / July 23, 2009

1.Marketing is as much an art as it is a science. Plan, test, execute, and measure, but never be surprised by uncertainty and change. In our eagerness to measure and declare return on investment for all marketing spends, we often forget that humans are unpredictable. As such, we can’t always predict a market reaction or group think. Testing helps minimize the chances of this but historically it is…

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