marketing siren

How to Be a Siren and Capture the Press

by / ⠀Entrepreneurship Finding Customers Startup Advice / July 11, 2013

Even Odysseus understands the power that seductive sirens possess.  With soothing songs and magical melodies, Greek mythology depicts sirens that foster the rare ability to lure sailors into submission. When it comes to building a relationship with the press, you too can capitalize on the siren’s talents. From zeroing in to pitching and following up, you can lure the press in by applying the lessons learned from these…

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