marketing tactics

The Narnia Effect: Invisible Tactics Marketers Use To Get Your Money

by / ⠀Entrepreneurship Finding Customers / April 11, 2014

Let’s face it: Nobody likes to be “marketed” to. In fact, the word “marketer” has gained a slimy reputation from being batted around by unscrupulous salesmen for the last 20 years, and now the good ones are left trying to dig themselves out of the used car lot. As a result, companies have had to become much more creative to get your attention, keep it, and ultimately, guide…

Throw Conventional Marketing Tactics Out The Window

by / ⠀Entrepreneurship Startup Advice / August 4, 2013

When I was first starting my business, I was bombarded with information about how to market and advertise myself. You’ve probably heard a few of these tactics before, too. Tactics like: Create an AMAZING opt-in so you can start building your list! A tagline. A really, really great tagline. Just get on all your social media accounts. Connect with people there. That’s how you find clients! Just keep…

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