As a startup founder, you have plenty to occupy your mind. Included in your mental checklist of things that probably keep you up at night is marketing. How will you get enough corporate exposure and build brand equity without busting your bank account? To be honest, you don’t have to overspend to gain traction and differentiate your company. At the same time, you do have to be thoughtful—not…
Three Brilliant Business Tips I Learned While School Shopping
by / ⠀Entrepreneurship / September 15, 2013I have to be honest, school shopping with my kids is not one of my favorite things to do. It’s not that I don’t enjoy spending time with my family, or spending money, it’s the entire process of spending a day going from store to store with a 12 year old son, and a 17 year old daughter. I have clearly lost sight of what is fashion, and…