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3 Companies That Were Too Generous for Their Own Good

by / ⠀Entrepreneurship / April 8, 2014

Is it possible to be too generous? If you’re a business looking to launch a clever marketing campaign, the answer is yes. Although contests and sweepstakes are popular marketing tactics for businesses, they don’t always pay off. We at Fueled love to be generous, but some companies give away too much in an effort to increase brand awareness and gain new customers. The results can be costly lessons…

How McDonald's Former CEO Ed Rensi is Building His Own Burger Empire

by / ⠀Entrepreneur Interviews / October 11, 2011

Ed Rensi started his climb to CEO of McDonald’s as grill man in Columbus, Ohio.  Eighteen years later as CEO of one of the most famous corporations in the world, Rensi led McDonald’s to serving their 50billionth hamburger, practically invented the Chicken McNugget, doubled US Sales to $16Billion and increased the number of McDonald’s locations from 6,000 to 12,000. Take a listen as Under30CEO Co-founder Matt Wilson interviews…

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