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Designing Her Entrepreneurial Path: Interview with Entrepreneur Tylar Masters

by / ⠀Entrepreneur Interviews Entrepreneurship Startup Advice / January 5, 2015

Hiscox Courageous Entrepreneur Interview Series This is part three of the ten part series. Follow the Hiscox Courageous Entrepreneur interview series on Under30CEO.com. Interview Series Sponsored by Hiscox Small Business Insurance.  Hiscox specializes in protecting IT/technology, marketing, consulting, health and beauty, photography and many other professional services businesses, tailoring coverage to the specific risks in your industry.  Q: Do you consider entrepreneurs courageous? A: “I think courageous is an understatement. It’s…

How to Effectively Pitch to the Media

by / ⠀Finding Customers Startup Advice / December 22, 2011

Pitching stories isn’t just for journalists and aspiring writers –Gaining free publicity for your business comes from mastering the ability to interact with the media and sell your idea concisely and effectively. With this in mind, let’s talk free publicity, or specifically, how to pitch your story for greatest potential media uptake. Step 1: Know Your Audience Know who your target demographic and audience are, including the means…

Hold The Press! PR Tactics That Don’t Rely On the Media

by / ⠀Finding Customers Startup Advice / December 8, 2010

Many people think of PR as getting your product or service mentioned in a particular publication, and while this should be a large part of any PR strategy, there are many other tactics which can be equally effective at increasing awareness of your products/services and generating a favorable impression of your company. Below are just a few ways that you can influence the way people think about your…

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