Give More, Get More: A Guide to Smart Collaboration with Your Advertising Agency

by / ⠀Finding Customers Startup Advice / March 18, 2013

“We need a cross-platform, transformational digital campaign that reaches our target audience (24- to-35-year-old unmarried males interested in making hobby airplanes). Oh, it needs to be disruptive. And we need to track the ROI. Can you throw some social media in there as well?” This might be the initial discussion between an agency and client, but it shouldn’t be the last. Your company needs to be prepared for…