5 Ways to Define Your Startup Message Strategy

by / ⠀Entrepreneurship Startup Advice / June 10, 2013

Political strategists can spend days and weeks thinking, talking and testing a message strategy. They know every word counts. The lessons startups can learn from politics is a subject I have expanded on previously, and made reference to in a book I am launching in the coming months, The New Goldrush. So why is it most startup founders don’t spend much time considering their message strategy? Time, resources…

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