4 Ways to Turn Metrics Into Business Strategies

by / ⠀Entrepreneurship / October 3, 2014

In the bestselling book “Moneyball,” Michael Lewis explains how the Oakland A’s built a winning team using only statistics. Yet more than 10 years after the book’s publication, few organizations follow this example of metrics-driven decision-making. Many executives still let emotions or intuition guide their decisions, even when thousands or millions of dollars hang in the balance. As a leader, you can’t afford to make decisions based on…

6 Online Marketing Metrics You Need to Know

by / ⠀Entrepreneurship / April 26, 2014

Five years ago, you’d have been taking quite a risk by spending your marketing dollars on a Twitter or Facebook campaign. Today, mobile browsing and the combination of traditional media and social channels are changing the way we interact with the web. Keeping up with these changes takes a solid understanding of your brand and your customers. Thankfully, you can consult a variety of tools to help track…

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