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olivier lasry

Olivier Lasry and Wingsplay – Leveraging the Advertising Power of Social Media

by / ⠀Entrepreneur Interviews / July 20, 2012

Recently I had the opportunity to chat with Olivier Lasry, the Founder and CEO of Wingsplay, a new and innovative network for advertisers seeking to distribute their viral videos through influential social media users. These influencers are given the opportunity to earn money by leveraging the power of their networks on Facebook and Twitter and through their blogs. The best part about the concept is that it builds…

3 Strategies to Boost Your Business With Social Media

by / ⠀Finding Customers Startup Advice / April 2, 2012

We sometimes forget people were social before social media came along.  To understand social media and the structure of social networks, we must think of relationships as independent of technology. With that in mind, here’s how to achieve 3 key marketing objectives, based on the way people actually use social media. 1- Drive Awareness Driving awareness requires you to reach as many relevant users as possible.  Users may…

6 Tips to Get Your First 10,000 Users

by / ⠀Finding Customers Startup Advice / March 29, 2012

Now that you have built your product, here comes the tricky part: getting your first users to sign up. Millions of people and businesses are competing for the attention of internet users, so you need a well-thought-out strategy, which corresponds to your product and business model.  After having built and promoted my start-up, these are the ideas I would suggest: 1- Public Relations Don’t be scared, public relations…

The Key to Your Brand on Social Media: Enrich the User’s Voice

by / ⠀Finding Customers Startup Advice / March 2, 2012

The rise of social media is transforming the way ads are distributed online.  The online publishers who get the most attention, and generate the most engagement, are no longer big media properties.  They are internet celebrities on Twitter or Facebook, and, more importantly, they are the long tail of every-day social media users, who know their connections personally and engage in two-way conversations. This evolution of online influence…

The Future of Video Advertising

by / ⠀Finding Customers Startup Advice / June 18, 2011

If you are interested in new technologies and entrepreneurship, you probably already know about Mark Suster and his blog. In one of his latest posts, “The Future of Advertising Will Be Integrated”, he explains how the nature of online advertising is changing, and what this means for the advertising industry, for businesses and for internet users. It is fascinating to observe how consumers’  behavior towards advertising evolves, and…

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