Subscribing to Success – Interview with OrderGroove Founder Greg Alvo

by / ⠀Entrepreneur Interviews Entrepreneurship / March 18, 2014

What is OrderGroove? “We power subscription commerce programs for brands and retailers to help them extend lifetime value of their most valuable customers.” E-commerce subscription platforms are a significant part of online business now, but in 2008, convincing investors that a subscription commerce model would take off was a significant challenge. OrderGroove founder and CEO Greg Alvo turned to bootstrapping instead of dwelling on the lack of investors…

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