paint point

Want to Stand Out? Create an Invisible Solution

by / ⠀Entrepreneurship / September 30, 2014

When it first started, real-estate platform Commissions Inc faced a problem many tech companies have: The team needed a cloud-based email delivery system with powerful insights into deliverability. It also needed a solution that would scale easily as the company grew. Commissions Inc needed an invisible solution. It found SendGrid — a company you’ve probably never heard of — that provides enterprise-level email support for huge companies all…

You Need to Identify a Potential Employer’s Pain Point

by / ⠀Career Advice / September 8, 2013

Organizations hire new employees because they have to satisfy essential demands. They need something they currently don’t have. You are the potential solution to their problem. As you explore job opportunities and snag interviews, don’t overlook the advantages you can gain from getting a solid grasp on a company’s pain points. The more you understand your potential employers’ needs, the easier it is to claim your role in…