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personal brand

The Most Important Question In The World

by / ⠀Entrepreneurship / January 6, 2015

  Right around now, we’re all making a list and checking it twice. I could do without the cold, but the holidays are the perfect hour to help yourself. All year we wait for the chance to tell our closest friends and family what we want. This year, I decided to do things differently. Instead of focusing on what I might get, I’m considering what I can give.…

Build Your Personal Brand Online or Risk Losing Control of It

by / ⠀Personal Branding Startup Advice / January 10, 2012

Before the Internet, when Gatorade advertised itself as “energizing,” or when Folgers claimed to have “better flavor,” there was nowhere to easily verify these claims aside from people you knew personally, and even they might only know as much as you did. Occasionally there might be a story on the 6 o’clock news about a product, but they were rare and if you missed in then you’d never…

Interview: How Shira Lazar Became a “Media Empress”

by / ⠀Entrepreneur Interviews / March 29, 2010

Shira Lazar has become a media empress in only a few years because of her passion and work ethic in the media industry. She has interviewed people like Pete Cashmore, Penelope Cruz, Snoop Dogg, Michael Arrington and many more in the music, movie and her personal favorite the tech industry. Shira has her own blog on CBSNews called “On The Scene With Shira”. She is passionate about merging…

A Lesson Learned: Taking the Entrepreneurial Plunge

by / ⠀Personal Branding Startup Advice / February 24, 2010

Today I woke up at 6am. Like any other Monday, I rushed to get out of the house by 6:30am to begin my two hour commute from Washington Crossing, PA to New York City.  I grabbed a large cup of coffee & jumped on the NJ Transit express.  As caffeine washed away the remnants of morning grogginess, my heart-rate quickened with growing anticipation. Today was not like any…

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